Johan Cruijff ArenA Stadium Tour is one of seven experiences compared on this site, it runs 1 hour 15 minutes, and the live listing opens at $32 a person. It carries 4.6 from 9,968 reviews, reproduced here exactly as the operator publishes it.
Overview
The Johan Cruijff ArenA is the home of AFC Ajax, and this tour takes you into the parts of it that match days keep locked: the Ajax dressing room, the dugout and the pitch side. The visit runs for 1 hour 15 minutes, starting at the stadium entrance on Johan Cruijff Boulevard.
Two formats are on offer. The standard version is a self-paced audio-visual tour, available in English, Dutch, Spanish and Italian, with staff stationed along the route to answer questions. The other option adds a live guide, and reviewers who took that version consistently describe the guides as knowledgeable, friendly and generous with stories about the club. One reviewer, not a football follower, said the guided version worked well even without any interest in the sport.
Along the way you get behind-the-scenes access to areas normally reserved for players and officials. Your ticket also carries a 10% discount at the Official Ajax Fanshop and on food and drinks at Café Jopie, so it is worth leaving a little time after the tour. It suits Ajax fans first, but also travellers who want a stadium visit that does not eat a whole day. Note that tours do not run on 25 December or 1 January, and schedules shift around event and match days.
What's Included
Included
- Johan Cruijff ArenA entry ticket
- Audio-visual tour (only available in English, Dutch, Spanish and Italian)
- Guided tour (if option selected)
- 10% discount at the official Ajax Fanshop
- 10% discount on food & drinks at Café Jopie
Itinerary
- Arrive at the stadiumMake your own way to the meeting point at Johan Cruijff ArenA, Johan Cruijff Boulevard 1. Pickup is not included.
- Enter and start the tourYou enter with your stadium tour ticket and either follow the audio-visual route at your own pace or join your guide, depending on the option booked.
- Behind-the-scenes areasThe route reaches areas normally reserved for players and officials, including the official Ajax dressing room.
- Pitch side and dugoutYou stand at the dugout and beside the pitch, the part of the stadium only players and officials normally use on match days.
- Fanshop and caféAfter the tour, your ticket gives a 10% discount at the Official Ajax Fanshop and on food and drinks at Café Jopie.
What To Expect From The Tour
A few practical points will shape the visit, from bag rules to which tour option to pick.
- Travel light. Bags larger than A4 size, backpacks and luggage are not allowed inside. Storage at the stadium is limited, so arrive with only what fits in a pocket, or use the lockers around the arena.
- Choose your format. The self-guided audio-visual tour lets you set your own pace, and several reviewers liked that freedom. The guided option suits visitors who want stories and detail; reviewers repeatedly praised the guides' knowledge and friendly manner.
- Wear good shoes. The listing recommends comfortable shoes. The stadium has many stairs, so expect some walking and climbing between stops.
- Getting there. Pickup is not included. One reviewer described a quick, smooth journey by metro, so public transport is a workable way to arrive.
- Check event days. Opening hours and departure times change on and around event days and match days.
- Discounts after. Your ticket carries a 10% discount at the Official Ajax Fanshop and at Café Jopie. Budget a little extra time after the tour if you want to use either.
Common issues. The main complaint in reviews is that the pitch or key areas can be closed for events, and some travellers wished that had been flagged more clearly in advance. The listing confirms schedules shift around event and match days, so a specific room or the pitch itself may be off-limits on a given day. Wheelchair users can be accommodated, but only on a different route arranged in advance, since the standard route uses many stairs. Anyone running late on a Classic tour can still enter at any time, though the last available timeslot is 16:30.
Questions People Ask
What is included in the ticket?
The ticket covers entry to the Johan Cruijff ArenA, the audio-visual tour in English, Dutch, Spanish or Italian, and a guided tour if you selected that option. It also includes a 10% discount at the Official Ajax Fanshop and on food and drinks at Café Jopie.
Is pickup included?
No. There is no pickup or transport. You make your own way to the meeting point at Johan Cruijff ArenA, Johan Cruijff Boulevard 1, Amsterdam.
How long does the tour take?
The tour is listed at 1 hour 15 minutes. Self-guided visitors can move at their own pace, and one reviewer reported finishing in around 45 minutes, so the actual time can be shorter if you do not linger.
Can I cancel or reschedule?
Yes. You can cancel up to 24 hours in advance for a full refund. Changes and rescheduling can also be arranged by emailing tour@johancruijffarena.nl.
Is the tour suitable for wheelchair users?
Yes, but you must advise the operator when booking. The standard route involves many stairs, so wheelchair users follow a different wheelchair-friendly route arranged in advance.
What should I bring?
Comfortable shoes, and very little else. Bags, backpacks and luggage larger than A4 size are not allowed inside, stadium storage is limited, and lockers are available around the arena for personal items.