Heineken Experience, Rooftop Option

Heineken Experience, Rooftop Option is one of two food and drink tours compared on this site, it runs 1 hour 30 minutes, and the live listing opens at $23 a person. It carries 4.6 from 39,581 reviews, reproduced here exactly as the operator publishes it.

Overview

The Heineken Experience sits inside the former Heineken brewery at Stadhouderskade 78, Amsterdam. The visit lasts about 1 hour 30 minutes and runs through brewing history with multimedia exhibits, interactive activities and a tasting. One of the highlights is the Brew U ride, where visitors experience being brewed and bottled, and there is also a session on pouring the perfect draft.

The standard ticket covers entrance, live presentations in English, an audio guide in Dutch, English, German, French, Spanish, Italian and Portuguese, and one beer. A rooftop option adds access to a rooftop bar with views over the canals and the skyline, plus a second beer. One recent reviewer who took the rooftop option called the view spectacular.

The tour suits adults who want an entertaining, hands-on walkthrough of a global brand rather than a technical brewery lecture. Reviewers repeatedly describe the staff as friendly and knowledgeable, and several mention the interactive exhibits and the bar at the end as the parts they enjoyed most. It is not designed for children: participants must be 18 or over.

What's Included

Itinerary

1. Meeting pointMake your own way to Stadhouderskade 78, 1072 AE Amsterdam. There is no pickup or transfer included.
2. Brewing history exhibitsWalk through the original historic brewery, learning how Heineken is brewed and how the brand grew globally, with multimedia displays and hands-on exhibits.
3. Brew U rideTake the interactive ride that simulates being brewed and bottled as a Heineken.
4. Pouring sessionLearn how to pour the perfect draft Heineken, one of the listed highlights of the visit.
5. Tasting at the barEnjoy your included beer in the bar area, which several reviewers name as a favourite part of the visit.
6. Rooftop, optional extraIf the rooftop option is purchased, finish with a second beer and panoramic views over Amsterdam's canals and skyline.

What To Expect From The Tour

A few practical points will help the visit go smoothly, from the age rule to what to carry.

• Bring ID. The listing requires participants to be 18 or over, and lists a passport or ID card among things to bring.
• Audio guide. Live presentations are in English, and an audio guide runs in Dutch, English, German, French, Spanish, Italian and Portuguese. Bring headphones and a charged smartphone if you plan to use it.
• Pace and feel. The visit mixes interactive exhibits with live presentations and hands-on activities. Reviewers often describe it as fun and interactive, with entertaining activities mixed in alongside the technical information.
• Drinks included. One beer comes with the standard ticket, and the rooftop option adds a second. Food and additional drinks are not covered.
• Rooftop choice. The rooftop is an optional add-on at booking. One reviewer skipped it and saved it for a future visit; another called the view spectacular.
• Weather. One reviewer described it as a fun way to spend a rainy morning.

Common issues. The main practical limit is the 18-and-over age rule, which rules the experience out for families with children. Food and extra drinks cost more, and the rooftop requires a separate option at booking. Some travellers have said clearer information on audio guide availability would help. Pets are not allowed, though assistance dogs are accepted.

Questions People Ask